Market Probe Canada (MPC) is a full-service custom marketing research, stakeholder management research, brand power and value
and program evaluation provider.
MPC's stakeholder management practice includes customer satisfaction/loyalty, employee engagement/commitment research and
brand power/value research.
MPC's custom marketing research group provides quantitative and qualitative applications across a variety of areas: concept
development; product and program evaluation; usage and attitude tracking; segmentation; pricing/product assortment studies;
corporate image/brand equity research.
MPC's program evaluation area has CES-trained evaluators that can provide a full range of program evaluations including
Compliance with Standards, Process Evaluations and Outcome Evaluations. Our evaluators have experience in the health, education,
housing and labour sectors.
MPC's practice includes clients in many industries: financial services, telecommunications, packaged goods, pharmaceuticals,
manufacturing, retail, and government services/utilities. MPC possesses significant experience in both B2B and B2C research. We
provide data collection through CATI, Internet, IVR and face-to-face methods. We have trained program evaluators with security
clearance for formative and summative evaluations.
MPC's consultants come from a variety of disciplines: statistics, IT, social sciences, economics and business. MPC is recognized for
its advanced analytic capabilities, including: validity/reliability issues in instrument design, advanced multivariate techniques (e.g.,
regression, factor and discriminant analysis), multidimensional scaling, conjoint analysis and causal modeling. These skills, coupled
with our expertise in application of qualitative methods, allow MPC to bring seamless continuity to studies with both qualitative and
MPC has experience working with audiences at all levels (operational and strategic) within organizations. Our objective is to provide
creative solutions to business issues with pragmatic and actionable recommendations.