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2013年中国整形美容行业研究及专项调研报告

2013年中国整形美容行业研究及专项调研报告

作 者:拓索市场咨询(北京)有限公司 阅读次数:****次  发布日期:2014-2-1


数据采集

拓索市场咨询(北京)有限公司

报告撰写

拓索市场咨询(北京)有限公司

完成日期

2013-12-31

格式

ppt(转pdf电子版)

页数

117页

 

定价

7000元

联系方式

010-82737800 任真   jaelyn@marketprobe.com.cn

说明

如需引用,须注明引自“拓索市场咨询(北京)有限公司”成果。

 

《中国整形美容行业研究及专项调研报告》简介

报告简介:

    在中国大地上,一个朝阳产业——整形美容业正在被悄然推动,并迅速形成热潮,与房产、电子通讯、汽车、旅游并列国内五大消费热点。现阶段,中国整形美容行业涵盖了医疗整形、注射美容等多方领域,涉及众多学科,已形成集整形器械、整形材料、整形技术的研发、生产、销售、应用于一体的综合性产业链。因此整形美容行业研究对业内人士的指导作用是显而易见的,消费者对医疗整形的认知与消费需求如何也是亟需进行关注和把握的。
为了深入了解目前中国大陆地区医疗美容市场的发展情况,指导医疗美容机构进行消费者需求挖掘,帮助相关投资者了解市场信息,拓索市场咨询(北京)有限公司特撰写了《中国整形美容行业研究及专项调研报告》。
    本报告首先介绍了国外美容市场的概况,然后分析了我国的整形美容市场状况进行了分析,初步分析目前医疗美容行业的相关市场规模、运营发展状况及存在问题等,紧接着对整形美容市场的影响因素、我国医疗机构的发展及产业政策环境进行了分析,最后通过分析总结预测出未来整形美容业的发展方向与趋势。辅助于行业研究,拓索还进行了目标消费者的专项定量调研,了解消费者对医疗美容的认知、在进行医疗美容消费时的态度及行为,为医疗美容行业从业者更好地把握市场需求提供数据支持。
    本报告主要依据国家统计局、卫生部等各大商用数据库、各大整形连锁机构及医院、网络报刊杂志及各市调公司所公布的资料所撰写,报告具有实时性、准确性、可操作性三大特点,是美容整形相关机构、政府部门和个人投资者等不可缺少的决策参考资料,同时对银行信贷部门也具有极大的参考价值。

    关键词:医疗美容、美国整形、韩国整形、市场现状、市场环境、发展趋势、影响因素、行业专家、目标消费者、认知评价、需求偏好

    报告费用:7000元

Introduction to <Chinese plastics and aesthetics industry research and custom research report>

    A sunrise industry, plastics and aesthetics industry has become one of the five big consumption hotspots in China as well as real estate, electronic communication, automobile and tourism. Today, the Chinese plastics and aesthetics industry has formed an integrated industrial chain of orthopedic appliances, plastic materials, plastic technology R & D, production, sales and application, covering multiple fields as medical plastic and injection beauty and relating to many subjects. Therefore, plastics and aesthetics industry research has notable effect on insiders. The consumer cognition to medical plastics and consumption demand is in the urgent need for attention.

In order to deeply understand the current development situation of Chinese medical plastics market, to guide the medical cosmetology institutions to explore consumer demands, and to provide the investors market information, Market Probe (China) wrote this ‘Chinese plastics and aesthetics industry research and custom research report ‘Chinese plastics and aesthetics industry research and custom research report’.

    The report introduced external aesthetics industry and analyzed Chinese plastics and aesthetics market in terms of market size, development and operation situation and problems. The report then analyzed the influence factors on plastics and aesthetics market and the development of medical institution and industry policy environment, and finally predicted the future development direction of plastic and aesthetics industry. Besides industry research, MP also did target consumer quantitative research to understand the consumers’ cognition of medical cosmetology and their attitude and behave during the consumption. This report provides data support for the medical cosmetology industry practitioners to better grasp the market demand.

    This report mainly referenced the data base of the National Bureau of statistics, the Ministry of Health, institutions and hospitals, network newspapers and magazines. This report has three characteristics of real-time, accuracy and operability. It’s an indispensable reference for cosmetic related agencies, governments and individual investors. It also has a great reference value to the bank credit department.

Key word:
Medical cosmetology, American plastics, Korea plastics, market situation, market environment, development trend, influence factors, industry experts, target consumer, cognitive appraisal, demand preference