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拓索有限公司发布2013年度美国多行业拥护度调研结果

拓索有限公司发布2013年度美国多行业拥护度调研结果
MARKET PROBE ANNOUNCES LAUNCH OF 2013 MULTI-SECTOR CUSTOMER ADVOCACY

Since 2010, Market Probe has conducted an annual customer advocacy monitor for the largest U.S. retail banks. In 2012, leading banks were ranked by the percentage of customers who actively advocated for their bank to others. The research demonstrated that the banks with the largest percentages of Advocates within their customer base realized more revenue growth. Advocates have more accounts at their primary bank, are more likely to have recently opened new accounts at their bank, consistently maintained higher balances, and demonstrated higher levels of retention. Market Probe’s 2013 monitor will expand the research to six industry sectors.

自2010年拓索有限公司开展了针对美国大型零售银行年度客户拥护度监测项目以来,2012年通过对各银行客户主动向他人传播他所在银行的正面信息进行了银行排名。研究结果表明银行客户群中,“拥护客户”占比多的银行营业额增长相对更多。同时,“拥护客户”更容易在他们的主办银行,办理其他相关业务,并且在主办银行的存款最多,从而证明“拥护客户”给银行带来更高的客户保留率。拓索有限公司2013年度的监测项目新增加了其他6个行业。

Market Probe will present the results of the 2013 Customer Advocacy Monitor at the IQPC 2013 Digital Marketing Exchange, taking place at the Claremont Hotel and Resort in San Francisco, California. September 22nd - 24th, 2013. Final results and winning companies will be announced during Market Probe’s Thought Leader Session on Monday, September 23rd, at 8:40 am. A brief awards presentation followed by a cocktail reception will take place at 7:00 pm that evening. When presenting their advocacy research, Market Probe will introduce the twin concepts of customer advocacy and brand passion which allows companies to develop an effective segmentation of customers. Customer retention and share of wallet, which directly impacts customer profitability, varies vastly among these segments. This variance provides an effective linkage between customer attitudes and ROI.

拓索有限公司将在2013年9月22-24日加利福尼亚州旧金山的Claremont Hotel and Resort举办的IQPC 2013 Digital Marketing Exchange发布其2013年度拥护度调研结果。各行业最终获奖的企业名单将在9月23日周一上午Thought Leader Session公布,获奖感言将在当天晚上的鸡尾酒会进行。拓索有限公司将会宣讲“客户拥护度”和“品牌热忱度”模型,这些模型主要可以有限的帮助企业进行客户群细分。客户保留率分析和钱包份额分析,都将直接影响到企业的利润,不同的客户群体给企业带来的价值有巨大的差异。这种差异可以建立客户态度和ROI之间的联系。

Businesses can benefit from the insights gained in this landmark national customer study
许多企业可以从该项全国客户研究项目获取有价值的商业信息

Based on the model developed for the 2013 Multi-sector Customer Advocacy Monitor, Market Probe is introducing an actionable and cost-effective syndicated program to help companies manage retail operations.
在2013年多行业拥护度模型基础之上,拓索有限公司可以提供一个切实可行和成本较低的多用户调查项目,从而帮助企业管理他们的零售运营。

Program features:多用户调查项目:
1. Allows for immediate implementation of low-cost Customer Experience Management (CEM) program 可以立即启动低成本的客户体验管理项目
2. Utilizes latest technologies for data acquisition 使用最先进的数据采集技术
3. Utilizes Web-based reporting for easy access to customer feedback by all managers 使用在线报告系统,各阶层经理轻松可查客户反馈信息
4. Provides local market benchmarking of store/branch performance vs. competitors 提供各地区市场标杆店铺、网点表现,和竞争对手比较

“Whether you are managing a mid-size bank, a restaurant brand or a department store, this actionable approach allows companies to cost-effectively manage their customer experience and positively impact revenue growth.” said TR Rao, Market Probe, President & CEO.
“不管你是否在管理一家中型银行、一个餐饮品牌或者一家百货商场,这个切实可行的方案都可以有效的帮助企业管理他们的客户体验和为营业额增长提供正向的推动。”拓索有限公司总裁兼CEO拉奥博士表示。

Rao continued, “We are offering this program initially to these three sectors, but the program offers many optional features for businesses to customize the value of CEM.”
拉奥博士还提到,“我们提供这个多用户调查项目起初只涉及三个部分,但是该项目可以提供很多的可选择功能,从而让企业定制适合他们的“客户体验管理”。”